Conference Booth Video Background

Executive Summary

The Marketing and Sales teams at ForUsAll were going on a conference to promotion the launch of a first-to-market product enabling limited cryptocurrency investment in a defined contribution plan.

Several conference booths were video-enabled, so I created a brand-aligned teaser, in order to support and underscore the newly-refreshed brand identity of the company. The goal was to create a sense of confidence and an impression of being well-established.

Neither of the booths were equipped with speakers, so no sound design was needed, and in addition, I created subtly-branded subtitles to go with the TV news interview of our CEO

Tools used:

• Figma (for rapid animation assembly and export)

• Descript (for accurate transcription)

• Adobe Premiere Pro (for final video production & export)